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Why offer a MilitaryReward™?

Marketing to the Military 101:
How does an outside the gate business reach the inside the gate community!


First, it makes great business sense to attract new customers arriving in your neighborhood. About one third of military families relocate to a new installation each year and they are looking for new services, products and resources to make their settling in easier! 
Second, they are internet savvy and use it to do research prior to their move and while learning their new neighborhood. All military personnel have access to a computer and 76% are 18-34 years of age! Many don’t buy newspapers and instead rely on the internet for their information! When on the internet and looking for new products, resources or services, is their best source of information and coupons, known as a MilitaryReward™.
Third, they are frequently a self marketing group! When one military person finds a great deal, they talk it up on the installation, in the shop, at the spouse club, during cards on Saturday night, at chapel on Sunday and they spread the word. 
Fourth, your product/service is being marketed to a loyal, young group and if it is a great product or service you have successfully branded it with them.
Finally, it is a way to thank your military community for their service for our country!




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