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Natalie Norris-Howser                                                            Kelly Hall

Sears Holdings                                                                        Euro RSCG Worldwide PR

847-286-6080                                                                          212-367-6916                       


Sears Heroes at Home Wish Registryoffers America the chance to say “thank you” and helps military families have the holidays they deserve

Hoffman Estates, Ill. (Nov. 1, 2010) — With more than 480,000 U.S. soldiers currently on active duty[1]Sears is once again calling on America to step up and say “thanks” to the nation’s troops this holiday season. As part of its long-standing commitment to real life heroes, Sears is proud to bring back its annual Sears Heroes at Home Wish Registry to give back to the men and women who serve our country by inviting Americans to donate to the Heroes at Home Wish Registry at,

With thousands of active-duty military fathers and mothers away from their homes fighting for our country, the Heroes at Home Wish Registry helps to bring the holidays home for many deserving families. By bridging the miles with a little holiday cheer, the Wish Registry provides a chance for active military members to connect with loved ones during the holiday season. Many families that were helped by last year’s efforts shared their stories to encourage active members of the military to register this year, some of which are posted on the Wish Registry website. One family shared:

My husband has been deployed the last two Christmases and I have tried to cope by making it just another day – no tree, no presents, etc. When I heard he was selected for your program and received the email to go buy decorations I was crying. I thought, for once it would be nice to make myself happy and bring back Christmas! I just want to thank you from the bottom of my heart and let you know what a difference you are making for military families.

Now through Dec. 31, Americans can support the Sears Heroes at Home Wish Registry by making a contribution to the Wish Registry either in-store or online at Donations made to the Wish Registry are not tax deductible and will be used to purchase Sears gift cards that will be equally distributed to all registered families.

“Through the Heroes at Home Wish Registry, Sears is able to give back and say ‘thanks’ to the military members who selflessly protect our nation every day,” said David Friedman, SVP, Sears Holdings and president of marketing, Sears Holdings. “The Wish Registry enables Americans to show their gratitude to our military heroes and help make the holiday season brighter.”

Year-over-year, demand among the military community continues to grow. This fall, thousands of active members of the military registered to participate in the Sears Heroes at Home Wish Registry; achieving more than 23,000 registrants in less than 24 hours after activating the website. Now in its third year, the Heroes at Home Wish Registry has helped more than 51,000 military families and has raised more than $12.2 million. For many, the wishes fulfilled in years past have been simple and practical, including everything from warm clothes to new toys for their children to a Christmas tree and other holiday decorations for their homes.

Furthering its long standing commitment to the military, Sears Blue Tool Crew will launch a new military discount program for tools this Veterans Day, Nov. 11. Starting on Veterans Day, Sears will offer a 10 percent discount on all in-store, regularly priced tool purchases, including Craftsman tools, when customers show a valid military I.D. Unlike other military tool discount programs, the Sears Blue Tool Crew military discount has no end date, purchase limit or cap on the number of tools that can be purchased.

“We are honored to be able to provide our military heroes with the Sears Blue Tool Crew military discount as a token of our appreciation for the ongoing commitment and service they provide to our country,” said Steve Light, president of Tools and Hardware for Sears Holdings. “Being a member of the military is a lifelong commitment and Sears is dedicated to providing ongoing support to our military customers and their families who serve our country every day.”

Customers can also support America’s troops by voting for the “Deck Your Halls” sweepstakes. For every vote received during the sweepstakes Sears, along with its holiday trim shop business, will donate $1 to the Wish Registry, up to $10,000. Now through Nov. 22, customers who vote for their favorite holiday product theme as part of the “Deck Your Halls” sweepstakes will be entered to win prizes worth up to $2,000. For complete rules and entry please visit

Sears Holdings’ ongoing commitment to assisting troops and their families includes several recruiting and employment programs, as well as a military pay differential to Sears associates employed (full time) who are reservists serving on active duty. Reservists who are employed full time are allowed to continue participating in life insurance, medical and dental programs.

For additional information about the Heroes at Home Wish Registry or to make a donation, visit

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at

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[1]According to The Official Homepage of the United States Army.




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