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By Millie Slamin
DeCA public affairs specialist

What is the greatest gift for an expectant mother? How about a tip on where she can get valuable cost-saving coupons, a direct link to parenting experts, access to online forums for parents, and a monthly bulletin specifically for new mothers? The Defense Commissary Agency’s (DeCA) Li’l Heroes Program offers that and more at It is free to military families, including Guard and Reserves, and is accessible 24/7.

This Program focuses on the newest arrivals to military families and provides new mothers with a multitude of cost-saving offers and parenting resources. It picks up where DeCA’s program, “Every Day is Mom’s Day,” left off. The mother’s program recognized and pampered mothers while the baby program is focused on newborns and children up to the age of two. In addition to a thirty percent or more savings on the family’s grocery bill, the Li’l Helpers Program provides additional cost-saving benefits and links to information about baby’s first years that are vital to both current customers and those who may be new to the military and far from family and friends.

In addition to the wealth of information posted on the website, DeCA offers a free subscription to its monthly electronic publication, “Li’l Heroes Benefit Bulletin.” Through this bulletin, mothers can access links to DeCA industry partners for special thank-you gifts, promotional offers, discounts, and coupons, and parenting information from reliable experts. The Program showcases the DeCA dietitian, Army Reserve Lt. Col. Karen Hawkins, and home economist, Kay Blakely, who provide expert advice to new parents.

“Our hope is to make this special time much easier for mothers and their babies,” said DeCA Director and CEO Philip E. Sakowitz Jr. “And remember. . . The Commissary – It’s worth the trip!”


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